Data Science or Data Engineering for Media
One of the segments of our major group provides services related to data, with a strong emphasis on engineering operations in the media and entertainment sector. Our engineering team is working on the next generation of data analytics platforms and automated workflows to address operators’ and service providers’ video distribution requirements worldwide. We focus on bringing video to various devices (video distribution).
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What’s being done here?
The ultimate objective of data science in the media & entertainment industry is to extract meaningful and actionable insights from collected data. At its core, data science in the entertainment industry is similar to data science in other fields.
However, the entertainment industry is one in which data scientists have a growing influence over an organization's trajectory, and the specific applications of data science can vary greatly.
What is the current trend regarding the application of data science in the Media Industry?
On the surface, insights from data science can assist entertainment businesses in forecasting, operations research, topic modelling, user segmentation, and content recommendations. Data is used by streaming services like Amazon and Netflix, for instance, to decide which shows will be promoted and greenlit. At the Wharton Customer Analytics Initiative Conference in 2015, Netflix's director of product analytics Dave Hastings stated, "You don't make a $100 million investment without an awful lot of analytics." At the same time, data scientists at 20th Century Fox have used AI to look at movie trailers to determine what audiences might like. Since then, the application of data science to entertainment has only increased.
How can we assist you?
In a more profound sense, our service can help your Media & entertainment company make better decisions by providing data-based solutions rather than the traditional approach of relying on human experience and intuition. Planning budgets, locating locations, building sets, and scheduling actors are just some of the business and technical decisions that Netflix's data analytics division has assisted the company with. In addition, the data scientists at Netflix have developed models that enable production executives to make crucial decisions based on data-centric "what-if" scenarios rather than on their own best guesses.
Services Range & Exception
The majority of our team's data scientists possess technical skills like proficiency with Python and SQL, knowledge of probability and statistics, data visualization, and artificial intelligence (AI). In addition, you can anticipate that we will approach data sets with creativity and be able to effectively communicate findings to individuals without technical backgrounds, even though these skills may assist a person in sorting through troves of information.
To put it another way, one of our primary responsibilities is to convince you that the insights are significant and worthy of action by connecting the relevant dots to tell a story. We believe that a greater level of familiarity and affection for the topic leads to increased motivation at work, which in turn can improve advocacy for recommendations supported by data.
The following are some of the industry's responsibilities:
- Developing and communicating recommendations based on data to non-technical members of the organization
- Designing and developing algorithms, statistical models, and machine learning pipelines
- Analyzing behavioural data and identifying growth opportunities
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Data Analytics Services & Solutions
What we offer
At Clusters Media, we create and maximize our client’s monetizable data assets by building advanced ML models using relevant data in different contexts as per our clients’ domains like BFSI, Media and Entertainment, Technology, and Manufacturing.
- Our advanced data architectures, along with analytics support, help in mining large enterprise data and generating actionable insights for better decision-making.
- We apply advanced analytical models and visualizations to data marts for faster and more efficient insight generation and prediction.
- We build advanced predictive analytics frameworks for sales, marketing, and campaign effectiveness.
We create insight frameworks using advanced AI/ML to enable monetization of the data and business intelligence assets that can be consumed by various consumers of the marketplace.
In order to truly leverage our marketing initiatives, we need to think beyond just measuring the effectiveness of the marketing activities. It is also fundamental to understand the competition’s behaviors and examine the latest channels and innovative technologies that can be leveraged.
Clusters Media Analytics is a leading marketing analytics practitioner and partner of Fortune 500 companies, bringing together the best of market research and marketing analytics to measure, optimize and innovate, helping companies accelerate growth.
- Predict ROI and measure the effectiveness of marketing spends
- Understand market trends and consumer sentiments with critical insights generated from social media data
- Realize the most effective marketing channels by developing and enhancing multi-channel attribution models
- Generate a “360-degree” view of consumer behavior to launch personalized campaigns and offers
In order to truly leverage our marketing initiatives, we need to think beyond just measuring the effectiveness of the marketing activities. It is also fundamental to understand the competition’s behaviors and examine the latest channels and innovative technologies that can be leveraged.
Clusters Media is a leading marketing analytics practitioner and partner of Fortune 500 companies, bringing together the best of market research and marketing analytics to measure, optimize and innovate, helping companies accelerate growth.
- Predict ROI and measure the effectiveness of marketing spends
- Understand market trends and consumer sentiments with critical insights generated from social media data
- Realize the most effective marketing channels by developing and enhancing multi-channel attribution models
- Generate a “360-degree” view of consumer behavior to launch personalized campaigns and offers
Converting prospects to customers is no longer an art. Clusters Media Sales Analytics solutions and services are custom-designed to supercharge your sales teams into an efficient selling machine. Our solutions help you visualize and track all sales activities that lead up to conversions. We also bring in our research and analytics expertise to identify growth opportunities and build incentive plans that bring the best out of your sales teams.
- Optimize Salesforce usage and territory management strategies to get the best out of sales teams
- Forecast markets and sales potential accurately for better outreach and coverage
- Analyze the performance of sales teams and design incentives that maximize productivity and returns
- Track and measure the performance of sales teams across products and segments to optimize sales costs
We collect data from disparate sources to stitch it together in a unified format for better analysis of data. Our data aggregation solutions impart consistency by using clear, pre-defined processes to collect & manage data across the data cycle.
- Collect structured as well as unstructured data from various primary and secondary sources
- Create data master and ensure data in golden source complies with regulatory requirements
- We input data into the relevant databases and automate data ingestion where possible
In this data-driven world, companies are compelled to harness the true potential of data to derive new insights and make effective decisions. This is where our data engineering services and solutions are instrumental in helping our clients make the best of unrealized opportunities.
- We use product holding data, collection operation data, and collectors’ notes to build models, to enhance the predictive ability of the models.
- We manage structured and unstructured data using natural language processing (NLP)-based algorithms.
- We implement appropriate end-to-end data ingestion to data enrichment processes across domains using our data analytics & engineering solutions.
- We provide automated data ingestion and integration solutions across multiple sources to build a data lake.
Every modern-day business generates a gigantic volume of data. Clusters Media, with its expert data analytics services and solutions, helps these organizations to fuel their analytics projects and generate real-time reports, insights, and recommendations.
Clusters Media approach to business intelligence is driven by our client requirements.
- Our solutions team interacts with each of our client’s stakeholders to understand the challenges, pain points, business goals, and existing architecture.
- We aim to provide scalable and cost-effective solutions for near-future growth.
- We aim to equip organizations with data, and, hence, we provide end-to-end services from engineering the data in the cloud to processing data, performing advanced analytics, creating deep learning models, and visualizing it for the organizations to recognize their trends and weaknesses and plan accordingly.
The evolution of the web or the world wide web and the availability of large amounts of data within organizations has pushed them toward intelligent data-driven techniques for effective decision-making. This has led organizations to adopt ML as an aid to learn from the available data and make intelligent decisions.
- We provide insights to businesses by leveraging the data and conducting analysis as per the business requirements to enable better decision-making.
- We provide consumer insights by analyzing social media interactions across various platforms. Our strength lies in catering to M&E and BFSI clients.
- Using ML to analyze the new customers and fit them into a persona to customize relevant products or marketing strategies to improve customer acquisition and conversion rates.